Apple TV+ is raising its price to $9.99 per month, up from $4.99. This is the first price increase for the streaming service since it launched in 2019. The new price will go into effect on November 1, 2023.
Apple TV+ price increase
Apple says that the price increase is necessary to offset the cost of producing new content. The company has been investing heavily in original TV shows and movies, and it has scored a number of critical and commercial hits, including “Ted Lasso,” “The Morning Show,” and “Severance.”
The price increase will put Apple TV+ in line with other major streaming services, such as Netflix, Hulu, and Disney+. However, it still remains one of the more affordable streaming services available.
If you’re already an Apple TV+ subscriber, you’ll be automatically upgraded to the new price on November 1st. If you’re not a subscriber yet, you can still sign up for the current price of $6.99 per month until October 31st.
Here’s a quick look at how the new Apple TV+ price compares to other streaming services:
| Service | Monthly price |
|---|---|
| Apple TV+ | $9.99 |
| Netflix | $9.99-$19.99 |
| Hulu | $6.99-$12.99 |
| Disney+ | $7.99-$10.99 |
| Amazon Prime Video | $8.99-$14.99 |
If you’re on a tight budget, you may want to consider bundling Apple TV+ with other streaming services. Apple offers a bundle called Apple One that includes Apple TV+, Apple Music, Apple Arcade, and iCloud+ for one monthly price. The individual plan is $16.95 per month, and the family plan is $22.95 per month.
Whether or not the new Apple TV+ price is worth it depends on your individual viewing habits. If you’re a fan of the service’s original content and you’re willing to pay a little more for it, then the new price may be worth it to you. However, if you’re on a tight budget or you’re not a big fan of Apple TV+’s content, then you may want to consider other streaming services that are more affordable or offer a wider variety of content.
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